Amplifying Voices Through Media Ownership
We don’t just amplify messages — we own the channels where culture lives and breathes.
Roots & Fruits leverages a powerful media ecosystem built on ownership, exclusivity, and cultural insight. From Generation Black TV, the UK’s only Black British TV channel with over 15 million daily views, distributed across the UK, US, Europe, LATAM, Africa, and APAC
We connect brands to Black, LGBTQ+, Hispanic, South Asian, and Gen Z audiences through platforms rooted in culture and community. With our ecosystem of exclusive media, your message lands authentically, unapologetically, and exactly where it matters most, at scale and in sync with the culture.
Because we control the platforms, we help brands go beyond media buys and into storytelling that’s culturally grounded. We work hand-in-hand with your team to craft campaigns that echo the voices, experiences, and dreams of the communities you want to reach.
This is more than visibility. This is voice, value, and vision, rooted in culture.
Media That Moves Culture
Shaping Culture Through Media Ownership
Our Services
Influencer Marketing
Connecting brands with original storytellers and cultural influencers to create authentic, impactful campaigns that truly resonate.
Events and Activations
Crafting unforgettable experiences that bridge digital influence with real offline cultural engagements.
Content, Production, & CampaignE
Crafting compelling narratives and seamless strategies to engage and resonate with audiences effectively.
Social Media Management
Building and nurturing vibrant communities through tailored social media strategies that foster engagement and growth.
Performance Marketing
Leveraging data-driven strategies to ensure measurable results and optimize your marketing investments for maximum impact.
Media Ownership and Partnerships
Amplifying your message through strategic media relationships and exclusive content rights across diverse platforms.