NHS – Ramadan Influencer Campaign
“Physical Distancing, Spiritually Connecting”
We partnered with the NHS to launch a three-week Ramadan social influencer campaign, engaging Muslim communities with public health messaging during the COVID-19 pandemic. The campaign, “Physical Distancing, Spiritually Connecting,” focused on fostering a sense of togetherness while adhering to government guidelines.
Client Challenge
During Ramadan, social gatherings and communal prayers are an integral part of the Muslim experience. The NHS needed to effectively communicate the importance of staying safe, socially distancing, and following COVID-19 regulations—without compromising the spirit of Ramadan.
Our Approach
Muslim Influencer Partnerships – We collaborated with 12 Muslim influencers, ensuring the campaign was authentic, relatable, and culturally sensitive.
Social Media Amplification – Leveraging Instagram, TikTok, and community platforms, the campaign encouraged virtual connection and responsible celebration.
Culturally Relevant Messaging – Using storytelling, we framed the campaign in a way that resonated with faith-based values: maintaining spiritual closeness despite physical distance.
Multi-Platform Engagement – Articles and features on Amaliah and other Muslim-led media platforms extended the reach.
Key Results
✅ Impressions – 881,996
✅ Likes – 29,981
✅ Campaign Sentiment – 97.73% positive
✅ Video Views – 444,250
✅ Shares – 951
This campaign wasn’t just about public health—it was about respecting and uplifting cultural traditions in a way that empowered the community.
