Zalando – London Queer Fashion Show Activation

We partnered with Zalando to create a bold, culture-driven activation during London Fashion Week, amplifying queer fashion and self-expression through a dynamic influencer-led campaign. This initiative brought together a vibrant mix of fashion, creativity, and digital engagement, placing Zalando at the heart of London’s LGBTQ+ cultural movement.

Client Challenge

Zalando wanted to reinforce its commitment to inclusivity and self-expression while making a meaningful impact during London Fashion Week. The goal was to engage diverse audiences, amplify brand visibility across key fashion and queer spaces, and drive authentic storytelling.

Our Approach

• Influencer Hangout Activation – We created an immersive space at London Fashion Week, inviting influencers and fashion enthusiasts to engage with the brand through competitions and interactive experiences.

• Live Content Amplification – Real-time content from the activation was posted live to Out-of-Home (OOH) screens across the UK, ensuring maximum visibility beyond the event itself.

• Strategic Influencer Collaborations – We partnered with celebrity and LGBTQ+ influencers to produce authentic content, highlighting personal stories of self-expression in fashion.

• Multi-Platform Social Strategy – Leveraging social media amplification across Zalando’s and key LGBTQ+ media platforms, we ensured high engagement and widespread cultural reach.

Key Outcomes

✅ Deepened Zalando’s connection with the LGBTQ+ fashion and creative community.

✅ High-impact brand visibility through real-time OOH amplification.

✅ Engaged a new audience by merging fashion, culture, and digital storytelling.

✅ Celebrated queer creatives in an authentic, visually compelling campaign.

This campaign was more than just an activation—it was a movement celebrating identity, self-expression, and the intersection of fashion and culture.