L’Oréal – BarberClub
We partnered with L’Oréal Men Expert to promote the BarberClub grooming range, ensuring visibility among LGBTQ+ audiences across the UK. This campaign positioned L’Oréal BarberClub as an essential self-care brand, embracing diverse expressions of masculinity and self-care within queer communities.
Client Challenge
L’Oréal sought to expand its engagement within LGBTQ+ audiences, ensuring BarberClub resonated with diverse male-identifying consumers. The campaign needed to align with authentic media spaces, reinforcing L’Oréal’s inclusive grooming narrative.
Our Approach
LGBTQ+ Media Partnerships – Placed campaign assets across Attitude, PinkNews, Bear World Magazine, and 20 UK-based LGBTQ+ media platforms, ensuring widespread and culturally relevant engagement.
Premium Digital Placements – Integrated bespoke display, editorial, and influencer amplification, positioning BarberClub as a must-have grooming essential.
Authentic Storytelling & Representation – Crafted messaging that spoke to confidence, self-expression, and premium self-care, reinforcing L’Oréal’s inclusivity in beauty and grooming.
Key Results
✅ 250%+ of CTR Target – Exceeded expected engagement rates, proving strong audience interest.
✅ 20 LGBTQ+ Media Partners – Ensured high-impact visibility across trusted LGBTQ+ platforms.
✅ Enhanced brand trust and loyalty within LGBTQ+ consumer segments.
This campaign was more than just a grooming product push—it was about celebrating identity, self-care, and the diverse expressions of masculinity within the LGBTQ+ community.
