Nexium
Client Challenge
Nexium 24HR aimed to position itself as the go-to solution for heartburn relief, particularly among food, fitness, and lifestyle-conscious consumers. The goal was to authentically integrate Nexium 24HR into everyday moments, highlighting how it enables people to enjoy their favourite foods without discomfort.
Our Approach
Influencer-Led Storytelling
We partnered with diverse food, fitness, and lifestyle influencers, ensuring content resonated across multiple consumer interests.
Authentic Content Creation
Influencers shared personal experiences with heartburn and how Nexium 24HR helped them enjoy meals without worry. Content themes included:
Food moments – Enjoying spicy, indulgent, or culturally significant dishes.
Wellness & fitness – How heartburn affects workouts and daily routines.
Travel & lifestyle – Dining out stress-free while on the go.
Multi-Platform Amplification
Content was strategically placed across Instagram, Facebook, and TikTok,s using engaging visuals, recipes, and testimonials to connect with audiences authentically.
Key Outcomes
📌 Millions of impressions across digital platforms, increasing brand visibility.
📌 Strong influencer engagement, with thousands of views, comments, and shares.
📌 Diverse audience reach, resonating across food lovers, fitness enthusiasts, and everyday consumers.
The Impact
✅ Elevated brand trust by leveraging real, relatable influencer experiences.
✅ Encouraged brand affinity through storytelling-driven content.
✅ Reinforced Nexium 24HR’s position as a lifestyle-friendly heartburn solution.
By seamlessly blending influencer credibility, lifestyle-driven content, and strategic digital placement, the campaign successfully connected Nexium 24HR with consumers in a culturally relevant and engaging way.
