Painthouse – Colour Has No Boundaries

We partnered with Polyseam UK to redefine consumer engagement for their new Painthouse brand, bringing bold colour, self-expression, and Gen Z inclusivity to the forefront. Through strategic insights and creative execution, we helped Painthouse resonate with a new, diverse audience, leading to a massive 200% increase in sales.

Client Challenge

Painthouse needed to expand its reach beyond traditional consumers, targeting Gen Z and diverse communities who see colour as a form of identity and creativity. The campaign had to feel authentic, visually compelling, and culturally relevant, ensuring that Painthouse became a brand of self-expression.

Our Approach

• Gen Z Consumer Insights – Leveraged data-driven insights to shape messaging that resonated with young, creative audiences.

• Bold & Inclusive Creative – Developed a vibrant, visually engaging campaign featuring diverse models and striking aesthetics, reinforcing colour as a statement.

• Multi-Platform Media Execution – Amplified the campaign across digital, social, print, and OOH (Out-of-Home) advertising, ensuring maximum visibility and impact.

Key Results

✅ 7M+ digital, social, and print reach, expanding brand awareness.

✅ 200%+ sales increase, proving the power of cultural storytelling.

✅ Increased brand affinity, positioning Painthouse as a leader in inclusive design and expression.

This campaign wasn’t just about paint—it was about celebrating identity, embracing creativity, and making a bold statement in the world of colour.