Amazon Prime Video
We collaborated with Amazon Prime Video to engage diverse audiences through a programmatic digital campaign. Running across our full network, the campaign reached LGBTQ+, Black, Asian, Multi-Ethnic, Disabled, Faith-Based, and Gender-Inclusive communities, ensuring authentic representation and targeted reach.
Cleint Challenge
Amazon Prime Video sought to increase brand engagement and viewership among diverse communities, ensuring that its content resonated with underrepresented audiences. The campaign needed to leverage digital precision while maintaining cultural authenticity.
Our Approach
Targeted Digital Distribution – Deployed across platforms such as The Voice, Disability Horizons, and faith-based media, maximising relevance and impact.
Multi-Length Video Strategy – A combination of 60-second and 30-second video creatives allowed for varied engagement formats tailored to audience behaviour.
Performance-Driven Optimisation – Used real-time data insights to ensure maximum reach, engagement, and view-through rates (VTR).
Key Results
Burst 1 (60-Second Video)
✅ Click-Through Rate (CTR): 1.30% – Strong user interaction.
✅ View-Through Rate (VTR): 38.9% – High video completion rate.
Burst 2 (30-Second Video)
✅ CTR: 0.98% – Strong audience engagement.
✅ VTR: 58% – Increased retention with a shorter format.
This campaign successfully positioned Amazon Prime Video as an inclusive platform, reinforcing its commitment to diverse storytelling, representation, and community engagement.
