Converse – Pride Collection Campaign

We collaborated with Converse to promote their Pride Collection, amplifying its reach among LGBTQ+ and Gen Z audiences across the UK, Germany, and France. This campaign celebrated self-expression, inclusivity, and identity, aligning Converse with cultural narratives of pride and individuality.

Client Challenge

Converse sought to authentically engage LGBTQ+ and Gen Z consumers, ensuring the Pride Collection was seen as more than just a fashion statement—a symbol of self-expression, freedom, and community. The campaign needed to drive awareness, brand consideration, and cultural credibility among these key audiences.

Our Approach

• Strategic LGBTQ+ Media Partnerships – Placed campaign assets across Attitude, PinkNews, and community-driven platforms, ensuring authentic reach and impact.

• Multi-Format Digital Activation – Combined display advertising, influencer amplification, and editorial placements to maximise engagement.

• Culturally-Driven Creative Messaging – Developed bold, celebratory visuals with empowering slogans, reinforcing Converse’s legacy in championing self-expression.

Key Results

✅ Action Intent: +1.5% – Increased likelihood of purchase.

✅ Brand Preference: +0.1% – Strengthened Converse’s positioning.

✅ Brand Consideration: +1.3% – Greater interest in Converse as a brand.

✅ Brand Awareness: +1.1% – Expanded visibility in LGBTQ+ spaces.

✅ Overall Brand Uplift: +4.0% – Positive impact on Converse’s reputation and engagement.

This campaign wasn’t just about selling shoes—it was about celebrating identity, self-expression, and the power of representation in fashion.