Tesco – Trust Campaign Media Amplification
We partnered with Tesco to enhance the reach and impact of their latest ‘Trust Campaign’, ensuring the brand’s message of community support, inclusivity, and accessibility resonated with diverse audiences.
Client Challenge
Tesco aimed to strengthen public trust by amplifying its commitment to inclusivity and social impact. Our role was to extend the campaign’s reach beyond traditional media, ensuring high engagement across culturally relevant platforms.
Our Approach
Strategic Media Partnerships – Integrated the campaign across leading platforms, including The Muslim Vibe (TMV), Voice, and Disabled United, ensuring relevance to underrepresented communities.
Multi-Platform Digital Amplification – Deployed across social media, news websites, and community-driven platforms to maximise engagement.
Video Storytelling – Featured impactful video content that highlighted Tesco’s commitment to accessibility and inclusivity, ensuring an emotional and relatable connection with audiences.
Key Results
✅ View-Through Rate (VTR): 77.83% – Strong engagement with video content.
✅ Click-Through Rate (CTR): 0.44% – Increased audience interaction with Tesco’s messaging.
✅ Viewability: 81.91% – High visibility across digital platforms.
This campaign successfully reinforced Tesco’s role as a trusted brand within diverse communities, proving that authentic engagement fosters meaningful connections.
