Clear Channel x FGUK – Black History Month
We partnered with Clear Channel and FGUK to amplify Black talent, by Black talent, in an impactful Black History Month campaign. Through three unique creatives, we celebrated Black culture, fashion, and identity, ensuring visibility across 400+ digital screens on the Clear Channel network.
The Challenge
Black History Month is often marked by surface-level corporate messaging. Our goal was to shift the narrative, creating a campaign by Black creatives, for Black communities, ensuring authentic representation across fashion, culture, and storytelling.
Our Approach
Creative Direction by Black Talent – We worked with Black creatives, photographers, and designers to curate striking visuals that resonated deeply.
Multi-Location OOH (Out-of-Home) Impact – Campaign visuals were featured on 400+ digital billboards, high-footfall locations, and shopping centres nationwide.
Culturally Rooted Storytelling – The campaign didn’t just celebrate history—it spotlighted the present and future of Black creativity and innovation.
Key Results
✅ 400+ OOH (Out-of-Home) screens nationwide, ensuring mass reach.
✅ Celebrated Black talent through original, community-led visuals.
✅ Created an authentic, fashion-forward narrative, cementing Black creativity at the centre of culture.
This campaign wasn’t just a moment, it was a movement towards genuine, long-term representation in media, fashion, and storytelling.
